English soccer champions Chelsea have announced a new and exclusive partnership with entertainment giant Sony Music.
The agreement brings together the passionate worlds of sport and music, with both Chelsea and Sony leading the way in our respective fields.
Sony Music artists produce some of the best music on the planet while Chelsea Football Club boasts a team full of the world’s elite. To kick things off we will be using input from Chelsea players to bring our supporters a special Sony Music playlist. Stay tuned over the coming days to see more.
Chris Townsend OBE, Chelsea FC commercial director, said: ‘We are incredibly excited to join forces with Sony Music, one of the leading entertainment companies in the world. Combining some of the world’s most celebrated music artists and football stars will create innovative content and experiences for our global fanbase, starting with an exciting competition for fans of football and music all over the world.’
Dusko Justic, vice president, international marketing, Sony Music International, added: ‘Both football and music are fuelled by passionate fans. That emotional pull makes the connection so satisfying.
‘We want to combine the two and elevate the experience to new heights. Everyone here at Sony is incredibly proud and excited to work with Chelsea Football Club.’
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