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Friday 17 November 2017

Can Warner Bros.’ Expensive, Long-Awaited ‘Justice League’ Deliver the Hit That DC Needs?

Warner Bros. is holding its breath as the studio prepares to unveil “Justice League” this weekend.

The costly superhero team adventure carries a production budget of more than $250 million, according to several sources, and with it, the hope that DC’s interconnected cinematic universe of comic book heroes and villains can deliver huge audiences around the globe.

When tens of millions of dollars in worldwide marketing and distribution costs are added in, “Justice League” would have to bring in a lofty sum of around $600 million from ticket sales alone and additional revenue from ancillaries like pay-TV and home entertainment in order to turn a profit.

Warner Bros. executives are already concerned that the movie’s debut this weekend, projected to be $110 million is less than what they had hoped for. In comparison, last year’s “Batman v Superman: Dawn of Justice” opened to $166 million. The film will also face some competition over the upcoming holiday weekend from another big release, Disney/Pixar’s “Coco,” though the animated film skews younger. So far, early reaction to “Justice League” has been mixed both among critics and fans. Some have panned it, while others have praised its lighter tone.

I saw the movie last night and I must say, it's pretty amazing.

Source: Variety.com

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