The company unveiled a new seventh generation iPad at the event Tuesday, with a larger 10.2-inch retina display and a price tag starting at $329. The previous model had a 9.7-inch screen.
It also announced the Apple Watch Series 5, an updated version of its smartwatch with an always-on display. With this feature, the watch face is always visible, rather than requiring the user to raise his or her wrist. There will be watch models available in titanium and ceramic.
The Series 5 watch starts at $399, or $499 with cellular. The Series 3, an earlier version, will now retail for just $199.
Apple (AAPL) is expected to unveil its latest iPhone lineup at an event Tuesday, which is taking place in its Cupertino, California, headquarters. The new lineup will reportedly include the iPhone 11 Pro, the iPhone 11 Pro Max and the iPhone 11, replacing the XS, XS Max and XR models. None of these devices are expected to look radically different from those released last year.
Apple kicked the event by focusing on its premium subscription services, a product area it is increasingly betting on to grow revenue and offset sales declines in its core iPhone business.
Apple unveiled pricing and additional details for Apple Arcade, its gaming subscription product, and Apple TV+, a new streaming service for original shows and movies. Apple Arcade and Apple TV+ will each cost $4.99 a month.
At a time when some of its competitors are launching innovative but riskier concepts, such as Samsung's foldable smartphone and its two 5G devices, Apple is expected to stay the course. That, too, may be risky. The iPhone business — still Apple's single biggest moneymaker — has been lackluster at best of late. Revenue from iPhone sales has declined by double-digit percentages in recent quarters.
The iPhones won't be the only new products on display Tuesday. Apple could also announce updates to other hardware products, including the Apple Watch, iPad and MacBooks.
Source: CNN
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